Look beautiful, 24 hours a day

Nearly everyone can enjoy the effects of cosmetic tattooing. From athletic types that want to look their best during various physical activities, to those with busy lives and lifestyles who no longer want to spend valuable time applying makeup, or people with physical impairments that have difficulties with the task of makeup application.

If you would like to feel confident about your appearance every day, contact us today for a free consultation.

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Laurinda Silva Giffin performing permanent cosmetic tattooing on a client at De Novo Permanent Cosmetics

What are permanent cosmetics?

Permanent cosmetics are tattooing procedures which implant tiny drops of pigment into the dermis. Up-to-date topicals are used to minimize discomfort during procedures.

The type of permanent cosmetics applied will vary from person to person depending on their coloring and individual needs. Your personal care and attention begins with a complimentary consultation and ends with a finished product we can both be proud of.

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About De Novo

Laury Giffin, owner and operator of De Novo, has extensive training and experience in the field of permanent cosmetics and electrolysis, successfully combining her artistic talent and compassion to provide the best result for her clients. With over thirty years of industry experience, we understand every aspect of the permanent cosmetic procedure. Laury trained under acclaimed tattooer Mary Jane Haake, owner of Dermigraphics, LLC and Dermal Source in Portland, Oregon. Laury is a nationally recognized Certified Professional Electrologist as well as a Certified Permanent Cosmetics Professional.

Laurinda Silva Giffin is the owner and operator of De Novo Permanent Cosmetics
Society of Permanent Cosmetic Professionals certificationCertified Permanent Cosmetic Professional

Laury is a member of the Society of Permanent Cosmetic Professionals as a Certified Permanent Cosmetic Professional. Active members of this association must meet the highest standards for safety, ethics, and technical ability. You can be confident that Laury is held in the highest regard by both medical and beauty communities.

Laury has performed thousands of permanent cosmetic and electrolysis procedures. Along with being a nationally certified and recognized technician, she has attended dozens of international cosmetic tattoo conventions and has conducted symposiums for advanced work, which draw people from around the world. Laury also specializes in working on women following mastectomies for breast cancer and has expertise in repigmentation of scars.

For her work in areola repigmentation for breast cancer survivors, Laury was recently the subject of an article in The Columbian.